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July 16th, 2018

For its 69th Anniversary induction, The Wisconsin Athletic Hall of Fame is partnering with Discovery World on a new exhibit at the Milwaukee lakefront museum that will celebrate the state’s athletic heroes of yesterday, today and tomorrow.  The Wisconsin Athletic Hall of Fame Foundation will prominently feature leadership lessons in “TLC”, Teamwork, Leadership and Character development via youth athletics.

The exhibit will open on January 24, 2019, the same day that Kohler Co. chairman Herbert Kohler, Jr., Milwaukee Bucks Legend Marques Johnson and Green Bay Packers General Manager and Pro Football Hall of Famer Ron Wolf will be inducted into the Wisconsin Athletic Hall of Fame at a must-attend dinner event at Discovery World.

Brian Lammi, Executive Director of the Wisconsin Athletic Hall of Fame, said the exhibit could include attractions such as a virtual reality sausage race, “Meet the Mascots”, Women in Sports, a leadership wall, radio broadcaster for a day and create your own trading card.

“This exhibit will allow Discovery World visitors to learn more about our illustrious athletes and the amazing feats they were able to accomplish,” he said. “It will also allow kids and families to have interactive, technology-focused experiences featuring current athletes. We are truly thrilled to partner with Joel Brennan and Discovery World.”

Green Bay Packers All Time Leading Receiver, 4 Time Pro Bowler and Super Bowl Champion Donald Driver said the exhibit is a natural extension of the Hall of Fame, the first state athletic Hall of Fame created in the country.  “It’s an incredible honor to make the Wisconsin Athletic Hall of Fame because it’s the best of the best across all sports. This exhibit will allow us to extend our reach and give our youth a chance to dream about what they can accomplish, and to be reminded that athletics are a crucial educational tool for life,” said Driver, a Wisconsin Athletic Hall of Fame Member and Board President.

Discovery World President & CEO Joel Brennan said adding the exhibit to the science and technology center is a great chance to allow guests more interactive experiences. “This museum is about education and having fun and this exhibit will feature both of those,” he said.

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